Your Guide to SEO Content Writing Services
Let us tell you something you may already know: if your business has an online presence, you need SEO-optimized content. It’s practically Internet Survival 101.
Your grandma in her giant glasses gets it. Your big, barking neighbor’s dog with a sad pair of eyes gets it. Even the guy who still has a pink flip phone understands it (actually not sure about him).
You sense there should be a ‘but,’ right? Well, there are two of them.
- BUT creating content that works in a world that consists of 100% content is almost like planting another tree in the woods. How can you make it stand out? The biggest challenge is that not every SEO content writing service is a good one. And to choose wisely, you need to find that wisdom to begin with.
- BUT you're drowning in a sea of tasks. Your to-do list is longer than a Kardashian's hair extension. And the thought of cranking out SEO-optimized content makes you want to say, “Ain't nobody got time for that.”
Source: TenorLet’s be real – there are a gazillion SEO content writers and agencies out there. So, how do you find one that actually knows their stuff, fits your budget, and isn’t a complete waste of time?
Big corporations can throw money at the problem and call it a day, but if you’re a small or mid-sized business, chances are you’ll end up outsourcing to someone who leaves you with a hot, messy pile.
So, how do you dodge this disaster? We know how. Now it’s your turn to learn. Read on and take notes!
What Results Can You Expect From SEO Blog Writing Services?
Results? Oh, a lot. It feels like hitting the SEO jackpot when you finally find professional writers.
Like any relationship with great chemistry, people will soon begin to notice a spark, a difference in the quality of SEO content you publish. And it’s only a matter of time before the benefits start pouring in, including:
📈 More Traffic
Organic search is the biggest source of traffic, and the top web pages in search results get over 20 times more clicks than paid ads. Sounds good, right? Yet, the only way to get there and snag that traffic is quality SEO content distribution.
Source: FirstPageSage📈 Improved Web Performance and Better Metrics
When people land on your site and bounce faster than a basketball on game night, that’s bad news for your SEO and content marketing strategy. It’s a catastrophe, in fact! Usually, it means your web content sucks (sorry, not sorry).
Sure, your slow-loading website and annoying pop-ups might be part of the problem, but if your content is bland, people will exit the stage without a second thought.
Bottom line? Sloppy content = lower search engine rankings. Solution? Hire someone who knows how to write engaging, SEO-friendly content. Problem solved.
📈 More Leads and Sales
Business is very much a numbers game. So, when more people check out your content, the quantity of your sales and leads is likely to go up, too.
It’s even better with quality SEO content strategy since leads that come from search engine optimization have a 14.6% close rate (compared to the average of 1-5% 🤯). Plus, 57% of B2B businesses report more leads from SEO than anywhere else.
What lesson can we take from this? SEO blog posts are basically helping you make bank. Again, did you hear that? SEO blog posts help you make bank! Who would've thought, right?
📈 Better Visibility and Trust
Here are some important stats to keep in mind:
That’s why if your customers can’t find you in search results, you might as well be invisible. Are you? Well, if you’re reading this, you’re probably not Casper the Friendly Ghost.
Source: TenorBut how can you break this wall? How can you get people to notice you? Clearly, posting some blogs isn’t enough.
The secret is both simple and complicated – you have to be consistent in publishing useful content. It isn’t about consistency or usefulness alone. You need a combination of both if you want to see some real results.
Having great SEO content means you’re front and center when your target audience is searching for answers. And the more you do it, the better.
Trust us (and your common sense) – people don’t buy from businesses they’ve never heard of. That’s why you have to make them hear about you.
In general, trust is the big thing (especially in the digital world). It’s kind of tough for anyone to hand over their hard-earned money to an unknown business – you have to earn that credibility first.
It works the same with your target consumers. You have got to woo them before anything. These are the kinds of things that SEO writing services can easily handle for you. How? They can establish you as an industry leader with their exceptional quality content.
📈 Even Better Results Over Time
The thing is, just as good relationships actually improve with time, your results from the SEO content writing services actually get better as the years go by.
But again, this fairytale ending only happens if you are working with one or more writing services that align with you — the right partner, you could say.
So, the most important thing you can do for your business growth is to find them right away, which brings us to the next section.
7 Steps to Choose the Best SEO Content Writing Service
Not all writing services can give you the service you need. Some offer an all-in-one service, while others might provide only technical writing for a specific niche.
So, here’s how to find the exact services you need and pick the best one for you.
#1 Take Your Time to Treasure Hunt for SEO Content Writing Services
Sure, it’s tempting to hire the first SEO writer who promises to get you to rank #1 on Google. If you actually believe that... when were you born again? Oh, yesterday? Okay then. Please, take your time.
Start by figuring out what you need – whether it’s blog content, case studies, or social media posts. Make a list.
Then, google “SEO content writing services” and start digging. Narrow it down to about six or seven potential agencies. The ones that don’t make you cringe? Add them to the shortlist.
Here are some things you could be looking for:
- A content writing service with x amount of years of experience.
- An expertise in a particular niche or a specific content marketing area, like social media posts or short-form videos.
- A content marketing agency that has a certain reputation – quicker turnarounds than others or maybe a flexible pricing policy.
#2 Contact Each SEO Content Service and Dig a Little Deeper
For this, you will have to email or call the lucky content writing company or writers directly, email them, or try their socials. Got questions? Ask them directly.
Most content writing services are happy to answer questions from people looking to collaborate with them. Even if they seem too chatty, don’t hang up on them. Instead, ask about:
- Their process for creating SEO content (they should be more than happy to explain how they follow best practices). Pay attention to their answers – look for mentions of keyword research and content optimization.
- Their pricing policy (compare that with the other prospects).
- Other digital marketing services they offer beyond SEO content writing.
You should probably check out their blog articles and gauge the kind of engagement they get. Does it look like they know how to produce SEO content? This is also a great way to tell if they understand how to create compelling content.
If they use a ton of keywords in their blog (a practice known as keyword stuffing) or other outdated content marketing tactics, that’s a sign that they might be the ones in need of expert writers.
Yet, if they have high search rankings and get a lot of site visitors, that’s generally a good sign.
You should be able to see their level of subject matter expertise from the kinds of topics they write about. Do they get a lot of guest posts from experienced SEO content writers?
That can be a signal they have the network or relationship with authoritative sites to build quality backlinks if needed.
As a rule of thumb, the more informative content they have, the more likely they are to know how to create SEO-friendly content that pulls more website visitors. That’s exactly who you need in your corner.
#3 Look at Their Past Wins
Web content creation is a little tricky and no amount of talking is enough to really capture how good the SEO copywriting services really are.
This is where you can shut them up or just plug your ears with a good old Frank Ocean album and look under the microscope at the case studies of your content marketing agencies.
You want to learn about the kinds of clients they worked for before and judge the quality of their SEO articles for these businesses.
Have they done press releases, industry analysis, and extensive research, or do they only write content for blogs? Some SEO services may be impressive, but the vibe they’re giving might be off for you.
What was the state of the client’s websites, and how much organic traffic did they get after their projects?
What kinds of challenges did they face, and more importantly, how did they fix them? Case studies are your new best friend.
#4 Tell the SEO Content Writing Services About Your Special Requirements
All credible SEO content writing services are happy to listen to any special requirements you might have. Want a case study that repeats the shape of the “Pulp fiction” script?
Maybe you want to mix in-depth guides with easy-peasy blog posts in your content strategy. Let SEO services know from the start; they should adjust, not just nod and smile.
Any credible content writing agency will be happy to focus on SEO content writing, including the keyword research required to create compelling content for your target audience.
If you’re tired of those typical blog posts your competitors are posting, listen to what alternatives different agencies can offer. You can always find a dedicated SEO content writer who can get your tone of voice to sound more special and make you stand out.
Whatever you do, don’t forget to optimize your content for better search engine rankings. Your goal should be to get quality content that improves your organic search traffic.
#5 Test the Waters and Work Your Way Up
Sure, the SEO content writing service you’ve found might seem like the second coming of content marketing, but hold your horses. Don’t marry them after the first date.
Test these waters – in some cases, some might even offer you a free sample or a heavily discounted first-timer deal.
But, chances are that the free sample is going to be the opposite of high-quality content. Don’t settle for an article that feels like a grocery list. Although, a good agency can make your grocery list sound like a Great American novel. Not that we are hinting at anything, but… :)
If you’re allergic to generic content, go for the discounted option. That’s probably the solution that also includes customized SEO content strategy or, at the very least, passable quality content. If you like what you get, only then should you go on to make any commitment.
When you really vibe with the expert writers that create your website content, then maybe as time goes on, you can ask the content writing service for a dedicated account manager.
#6 Be Clear With Instructions and Expectations
The best content marketing specialist is just that – the best content marketing specialist, not a mind reader. You’ll get high-quality content, but it may not be exactly what you expected unless you tell them what you want!
So, if you want your content writers to not only produce high-quality content but also align with your goals, the key is communication, communication, communication. Where do you start? Create a content brief – a roadmap that includes:
- Who your target audience is;
- Your target keywords;
- Word count and other important details.
If you are not sure of these details, the next best move is to explain what your objectives are and ask for help. Content writing services deal with situations like this all the time.
They will come up with a better plan, and you will probably get a few tips to help improve your content marketing strategy.
#7 Choose a Comprehensive Content Marketing Service (When Possible)
Look, you could settle for an SEO content service that just pumps out articles like a blog post factory.
Or, you could level up and choose a content marketing service that takes care of content creation and distribution. Because – that’s not a secret – even the best content is useless if nobody sees it.
And if your digital marketing strategy is basically “Post and Pray,” it’s time to call in the pros. These agencies are your lifeline, especially when you have no idea how to make your business stand out from the loud voice shouting bad content around you.
How to Track Your Search Engine Optimization Results
Everyone who goes through the process of hiring an SEO content writing service expects tangible, in-your-face results. And no one needs an SEO service that doesn’t perform.
So, to know if your new website content is really a crowd puller, pick an SEO tool (free like Google Search Console (GSC) or a paid one like Ahrefs or Semrush) and check:
- How is your organic traffic changing?
- Is the number of visitors to your website content going up?
- How many of the visitors end up buying or signing up for something (aka converting)?
- How long are they staying on your new website content and do they engage with your blog posts?
- Are other blogs linking to your website content?
If you're nodding 'yes' to all of this, we’re happy for you – you’ve struck the crème de la crème of SEO writing services!
But keep your expectations in check – don’t expect your content writing service to do your taxes. They create web content, not fix broken website redirects or audit your SEO.
For the most part, an SEO content writing service typically offers very specific solutions – they create web content that hopefully brings your website a little closer to the top of search engine results pages.
Simply put, an SEO content writing agency works primarily on content. For anything beyond content marketing, you will need a different type of specialist (unless you agree on something else from the beginning).
FAQ: Your What-Ifs Answered
What Is SEO Writing Service?
An SEO writing service is an agency you can contact to hire professional SEO content writers who craft high-quality, engaging blog posts that help you rank higher in search engines.
They can handle everything from planning your content strategy to creating and posting the articles for you. Some might also offer to review your SEO strategy and provide tips for improvement.
What Is SEO in Content?
SEO in content is all about knowing how to ensure your content ranks well in search engines. This involves starting with thorough keyword research and creating blog posts that align with search intent.
Every reliable content writing service understands the value of optimization and will gladly help you plan an SEO strategy to boost your website's visibility.
How Much Does SEO Content Cost?
It's hard to give a specific figure because the cost of SEO content depends on the digital marketing agency, your contract, and the requirements of the content marketing service.
A freelance writer might charge per word and handle only the writing aspect, leaving out keyword research and other tasks.
On the other hand, an agency typically offers a more comprehensive, long-term service, including content strategy, SEO copywriting, publishing, link building, and tracking web performance. Naturally, this full-service package will cost more than hiring a writer alone.
Typically, a good service can't cost less than $200 for each well-researched, SEO-friendly blog post. For ongoing services, the lowest monthly rate you can expect is around $1,000, depending on the scope of work and the article quality.
What Is the Best SEO Article Writing Service?
There are plenty of SEO content writing services out there. Many of them are those well-established brands that know their stuff.
But if you're looking for a fresh and fun approach, it’s worth checking out the new kids on the block. One of them is PenPusher (shame on us for the self-promotion!). But you’ll thank us later when your content marketing reaches a whole new level.
What Is the Difference Between a Content Writer and an SEO Specialist?
Lots of people use both terms interchangeably, but there’s a huge difference. A content writer focuses on creating engaging content. An SEO specialist, on the other hand, is all about keyword research, site audit, link building, etc.
Of course, an SEO specialist can also be a content marketing writer and vice versa. But overall, these are two different roles with their own area of influence. If we’re talking serious content marketing, you will need both of them on your team.
