How to (and Why) Choose Article Writer Service
Nothing turns customers off faster than unfunny memes, 404 errors with silly faces, sluggish customer support, and… bad content. Ouch! Just mentioning it burns.
Content writing can either be a mood (and sales) killer or a lifesaver. You get it, and we get it — no need for a melodramatic listicle about "10 reasons content writing services will change your life."
Yet, you should read this blog before choosing one. Why? Because we write every day and help hundreds of clients yearly. So yeah, we kinda know what we’re talking about.
Why Content Writing Services?
There is a more or less known axiom: when you are looking for an article writer, you actually need more than one-man work. You need proper content services.
Let’s face it: if you don’t already have a content team, there’s no time to learn the art of content creation. Especially if you’re already juggling more tasks than a one-man circus!
And even if you have a team, they might not have all the expertise and/or time needed to allure potential customers.
But beyond that, here’s why content creation services are worthwhile:
Custom Content Creation
Concentrate on what you do best (building empires, saving kittens, or winning rodeos) while someone else handles the words to give an extra glow to your work.
They can develop marketing strategies, create quality content, and target relevant keywords for your brand — all while following your specific request. The best content creation services don’t just “write blog posts” or cover your social media needs; they offer subject matter expertise in your niche.
You have to make sure they take time to understand your business and industry. Only then can you count on original content that’s also effective.
Online Presence Boost
High-quality content attracts attention.
Original content attracts attention.
Despite the urge to spend less time on our phones, it is obvious — if you’re not online, you’re nowhere. And nowhere is the last place a brand should be.
And no, unfortunately, there is no user intent of “looking for something in the middle of nowhere.”
Yeah, it’s sad as h*ll…
SEO Expertise to the Rescue
Search engine optimization is a must-have these days.
Ideally, when people google for your product or service, you should be one of the first names to pop up. If you want to be visible online, you need to win the hearts of search engines (or whatever these robots have).
But the real question is — how do you get there? By hiring actually knowledgeable SEO content writing services. If they know what they’re doing, they’ll create an SEO roadmap for you to achieve your goals.
You might expect something like this (super simplified):
Source: SemrushWhen you find your writing squad, do the following:
- Share your content needs (e.g., “I want to rank higher so potential clients can find me!”).
- Then, discuss SEO strategies and what kind of great content you want.
Be precise — any article writer needs to understand what you want to produce original content that meets your needs.
Yet, also listen to what your writers have to say. They might offer some great ideas thanks to their expertise.
Analysis-Wise Approach
Here’s the thing: no matter how much content you produce, you probably won't get far without analyzing it like a scientist in a lab.
A good article writer can help you assess your content performance, giving you valuable insights to get even better results.
Your content marketing will definitely become far more effective when you’re not just posting for the sake of it but backing up your decisions with data.
You know, digital marketing without data is useless.
Source: Content Marketing InstituteTurnkey Digital Marketing Service
Engaging content isn’t just about some copy — it’s a combination of different things. To nail it, you need images, videos, infographics, and strategic decisions to drive traffic and launch marketing campaigns.
So, the best idea for any business is to find a team that goes beyond just an article writer. Why?
- You see — sometimes, you don’t need much content; you just need to build a keyword cluster and create a dozen landing pages to drive traffic.
- Other times, you might need some quality links to improve your site’s authority and push it up the search results.
So, while having a professional article writer is great in all the cases above, you need more than that. You need SEO experts, link builders, a network of outreachers, editors, and this list goes on.
After all, seeing that your content writing services hit a certain word count is cool. But wouldn’t it be more effective to have a turnkey approach? When you get a proper content strategy and then create your content based on that.
Sounds undeniably logical, doesn’t it?
It’s okay when the content creation process feels like a tangled mess of ideas. But your content marketing services should be your personal “untanglers.”
They’ll help you develop tailored content strategies that deliver value and speak directly to your ideal customer across all channels, keeping your brand message clear and consistent.
Even if you work with freelance writers, make sure you have at least some sort of plan. If that little “why” is still whispering in the back of your mind, just take a look at the stats below.
Source: AhrefsUnsolicited advice: Schedule intro calls with different content marketing companies and talk to them. They will definitely suggest something interesting, even if you don’t proceed with them.
Look — in our experience; we’ve had cases where we told businesses to focus on filming YouTube videos or hosting live events with their community and sharing them on social media instead of pouring all their resources into blog posts.
Some might say we make money from content writing — and sure, that’s part of it. But in reality, any good business makes money by helping its clients succeed. And if you don’t actually need article writers, then you don’t need them. Simple as that.
Content types matter, so make sure you find those that fit your business — whether by yourself or with the content team you hire.
Source: SemrushWhat to Look for When Choosing Article Creation Services?
Okay, we’re finally here. Let’s assume you already have an idea of what you need. Now, how do you choose the right service?
Beyond the Beautiful Image: Check Capabilities
Forget fancy websites and slick promises. Dig deeper and see if the digital agency you are about to choose truly speaks your brand’s language.
Do their samples resonate with your brand voice and style? Can their article writer reproduce the style you ask for? Does the writing feel like your brand? (This is your compass).
Yes, there are many questions at this stage, but once you have the answers, you’ll know for sure if they’re worth working with.
💡 Pearl of wisdom: Test if they can “feel” your business. If they can actually find your tone of voice and understand your niche and audience, you’re good to go.
Full Package or a Few Content Houses?
Receiving high-quality work is often about choosing the right vendor. Here, try to look at your situation realistically. How much help do you need? What can you afford?
You might need just a couple of success stories every month or a full range of services, from content strategy to daily SEO blog posts.
Your needs might expand over time. But start small to see how it goes.
Also, if you want a full range of services, make sure your outsourced writing team can cover all that. Are they content marketing experts or just content production specialists? Maybe they are just very niche article writers? Details matter.
Choose the provider that can handle all your content needs, not just the low-hanging fruit.
💡 Pearl of wisdom: If you can’t find one company that offers everything you need, consider hiring a few. Using several companies that excel in different aspects of content creation might be a winning strategy.
Communication Is Queen
The whole content creation process isn’t just about the quality of their work — it's about the quality of their cooperation. Imagine sending your content requests into a black hole and never hearing back.
Don’t settle for that radio silence! Choose a team that values healthy communication.
Regular check-ins, feedback sessions, and a clear understanding of your goals are essential for a content creation partnership that thrives.
You can assess this right away: pay attention to how an article writer handles briefings and how the company you are working with answers your questions. Content writing services that talk to you before talking to your target audience are exactly what you need.
💡 Pearl of wisdom: Ask about their communication channels and policy. Only then, start creating content.
Glance Into Their Content Development Process
Every article writer should go through several phases, including in-depth research, fact-checking, matching your tone, aligning with your goals, and effectively communicating with your audience. Ask what their typical approach is.
You’ll make a more informed decision after understanding how they work.
💡 Pearl of wisdom: Try to understand your writers’ workflows and how they collaborate internally. While it may not directly indicate the quality of the results, it will give you insight into whether you are a match.
Get to Know Them
Understanding who will handle your content is crucial. Focus on knowing who you’ll be working with before committing to anything. Yes, asking, “Tell me about your team” might feel a bit bold, but it’s important to find out the following:
- Who will take care of the whole process from start to finish?
- Who will write your content?
- Is there an SEO specialist who will do keyword research for you?
- Do they have an editor to ensure consistency in style and tone?
- How do they create a content calendar?
- Do they provide social media copy and project management services?
- Can they increase brand awareness and convert passive followers into clients?
Knowing these things will give you a clearer picture of their expertise.
💡 Pearl of wisdom: Check the team’s background and overall experience. Look closely at their work samples.
Conclusion
Content is the digital oxygen that keeps brands alive. So, make sure you choose the right supplier. Choose your article writers wisely, and you’ll get the copy that makes people pay attention to you and come back for more.
Creating content isn’t easy, but with the right content production team by your side, it will be an enjoyable experience. Well… that’s what we hope for you, anyway 🤞
P.S. Memes could be great content, too!
FAQ: Your What-Ifs Answered
What are the article writing services?
Article writing services provide professionally written content tailored to your needs, whether for blogs, websites, or marketing campaigns. These services help enhance your content marketing efforts by delivering publish-ready content that aligns with your brand voice and digital strategy.
What do article services include?
Content services can range from comprehensive packages that cover everything from content strategy, design, copywriting, website copy, white papers, case studies, and other promotional materials to more specialized services focused on a specific industry/task.
The full-package writing services often manage an active blog to increase traffic and attract qualified leads. These services may also include optimizing content for SEO, producing additional pieces to keep your website active, and creating visuals that align with your brand.
Whether you need the full package or just a few key elements, the goal is always to engage your audience and boost your online presence.
What should I look for in an article writer site?
When choosing an article writer site, focus on quality over promises. Look for a platform that offers experienced writers, a strong content development process, and the ability to match your brand's tone.
Also, consider whether they provide additional resources, such as SEO optimization and content strategy, to scale your business effectively.
Should I hire a freelance writer or a writing service?
Both options have their advantages. A freelance writer offers flexibility and often a more budget-friendly solution, while a writing service provides access to a team of experts, consistent quality, and faster turnaround times.
But with the right approach, both can help you rank higher in search results and scale your current content efforts.
How do I know if an article writer can match my brand’s voice?
Before hiring a writer or service, ask for samples or a test post. A professional content writer should be able to adapt their tone to match your brand’s personality.
How much do content services charge?
Content services typically charge based on the type and volume of work required.
For full-service content solutions — beyond just a few writing pieces — prices often start at around $1,000 per month and can increase depending on the project’s scope, including additional services like SEO, design, and content strategy.
How long should an article be?
The ideal article's length depends on your goals. Shorter articles (500-800 words) are great for quick insights, while longer pieces (1,500+ words) work well for in-depth analysis and SEO.
To figure out the ideal article length, check what’s ranking on the first page of search results for your target keyword. It’s not a hard rule, but it’s a good guideline to follow.
Is artificial intelligence used in content writing?
Ideally, you should leave content creation to skilled writers. Still, artificial intelligence can greatly assist with research, topic generation, and optimization.
If you decide to use AI in your content efforts, review and adjust every piece to ensure originality and accuracy. And when you hire an article writer or content team, they must work to deliver value and quality without leaving the whole thing to AI.
